Friday, February 26, 2010


The University of Hawaiʻi at Mānoa's Apparel Product Design and Merchandising Program's Historic Costume Collection has initiated an online exhibit to digitize its aloha shirt collection.

Due to the limited exhibit space available on campus, curator Carol D`Angelo is making the aloha shirt collection publicly available digitally. The UH Mānoa aloha shirt collection is one of only two such collections in the western U.S., and the only one in the Pacific, according to Dr. Michael Thomas, Digital Collections Manager of the University of Hawai‘i Virtual Museum.

The project was initiated in fall 2009 by Jennifer Halaszyn, a student in the Museum Studies Graduate Certificate Program. A collaborative internship project, it involved several faculty, staff and volunteers including Carol D’Angelo, Curator of the Historic Costume Collection; Dr. Karen Kosasa, Chair of the UH Museum Consortium; David Beales, University Photographer; and Melissa Rand, Graduate Assistant in Museum Studies. The project has digitally photographed more than 50 Aloha shirts. The online exhibit is publicly available through the UH Virtual Museum at: www.museum.hawaii.edu.

Popularized by local garment makers and celebrities, the aloha shirt spread in use in the United States and abroad. The shirts in this collection were influenced by fabrics and fashion design elements from Native Hawaiian culture as well as Hawai‘i’s many immigrant cultures. The aloha shirt is important in the history of Hawaiian fashion, particularly for its influence on casual business attire, now a generally accepted custom in Hawai‘i and elsewhere.

UH Mānoa's Historic Costume Collection is one of the largest collections of garments, textiles, and related artifacts in an American university. For more information, call Michael Thomas at 956-4168 or email mbthomas@hawaii.edu.

Wednesday, February 17, 2010

Aloha Shirts


This is my opening blog for Aloha shirts.

During the rise of the Hawaiian shirt, manufacturers from all over the world copied the widely popular themes.

Shirts from the Caribbean, Africa, California, Asia, the Middle East and elsewhere started making inroads into what was once a market primarily dominated by Hawaiian makers.

The term is widely believed to have been first coined by a Honolulu based shirtmaker, Koichiro Miyamoto (aka Musa-Shiya). Known for his poetic advertisements, he placed an advertisement in the Honolulu Advertiser June 28, 1935:

"Honolulu's noted shirt maker and Kimono shop. 'Aloha' shirts - well tailered, beautiful designs and radiant colors. Ready-made or made to order... 95 cents and up"

The 95 cent shirt from Musa Shiyas shop today sells for thousands. If you can find one.

Other sources place the appearance of the product into the late 1920s, but the term 'aloha shirt' was coined at a time when the word 'aloha' was being attached to a great many saleable goods.

The term was copywritten in 1936.

Today, it is understood that a Hawaiian shirt, to be a true hawaiian shirt, should be from Hawaii... but is often not. An aloha shirt must be made in Hawaii.